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Native advertising platform that delivers top revenue to mobile app publishers, scale to large advertisers, and improves user experience.

  • Stage Concept Only
  • Industry Software
  • Location Ann Arbor, MI, USA
  • Currency USD
  • Website

Company Summary

AdAdapted gives developers the tools to create dynamic advertising opportunities in the context of their mobile application and promote those opportunities. With AdAdapted, advertisers can reach consumers with the powerful and engaging experience of a product placement model without losing their ability to be in hundreds of applications at one time. Developers benefit from a new and easy way to monetize without disrupting the user experience.


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    Mike Pedersen
    Founder/Chief Technical Officer

    Mike has over 10 years of software development experience in the marketing technology space. In his most recent position, he led development for Amplifinity, an enterprise-class marketing platform used by clients including DIRECTV, Visa, and ESPN. Mike is an expert at building scalable marketing technology, and has been especially focused on creating the user experiences and analytics required by the Fortune 500.

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    Molly McFarland

    Molly McFarland will act as Chief Marketing Officer. She has six years of sales and marketing experience. For the past 2 1/2 years, she held the position of Director of Marketing at Amplifinity, a marketing technology company that targeted large brands and agencies. At Amplifinity, Molly designed and executed its cross-channel sales and marketing strategy as well as assisted in its raising Series A funding.