Default company panoramic image

Abundant Closet

We drive revenue for retailers by allowing consumers to bring their entire closet inventory to every purchase decision.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Atlanta, GA, USA
  • Currency USD
  • Founded December 2008
  • Employees 3
  • Website

Company Summary

We connect digital curation with real life via our virtual closet application. We allow women access to their wardrobes while dressing or, shopping. We monetize this by matching merchandise to her outfits and customizing the solution for retailers to offer it directly to their shoppers. We're dominating the big data world by collecting details of what's in a woman's wardrobe for marketers to utilize for a more meaningful message.


  • Default avatar
    Jody Fennell

    Jody has 17+ years of experience successfully bringing to market complex, data-intensive, large scale internet and mobile solutions. As CTO and co-founder of Abundant Closet, Jody drives the company's vision of providing social commerce intelligence solutions that bridge the gap between e-commerce and media due to her deep expertise leading teams that launch and maintain software solutions built against extensive, rapidly-changing databases.

  • Default avatar
    Ella Dyer

    With 20+ years of experience bringing startup and mezzanine level companies to market, as CEO of Abundant Closet, Ella oversees all strategic business relationships that move the company forward. Previously, as co-founder and principal of JTD Portfolio Management, Dyer played an integral role in raising capital for the private angel fund. She holds a degree in marketing and earned her MBA from the International University of Monaco.

  • Default avatar
    Penelope (Penny) Sellers

    Founder of Encore Systems, Penny addressed the software needs of the hospitality industry, from the eyes of a consumer rather than a technologist. She saw opportunity to engage with consumers, grow and retain the long term value of each hotel visit. Her sales efforts achieved 2,000 worldwide hotels as customers. Penny was the first female inducted into the Hospitality Hall of Fame as a visionary who moved the industry forward.

  • Default avatar
    Leo Rodgriguez
    Chief Architect

    Leo is a dedicated Software Architect with an extensive background in programming in .NET, SQL, HTML, CSS and Javascript technologies. He has worked on multiple successful projects, growing and learning state-of-art technologies; his focus is applying Domain Driven Design patterns on the architecture of web applications; he also focuses on providing a strong user experience for each project.

  • Default avatar
    Michelle Lynch
    Style Director

    Michelle is a 20 year veteran of the fashion industry. She splits her time between FashionAde, producing fashion shows for Macy's and Clinton Kelly of "What not to Wear" fame. She also serves as stylist for numerous movie productions. She was a professional model for multiple top international designers (Donna Karan, Michael Kors, and Oscar de la Renta). Michelle, Clinton and Macy's worked together to "Makeover America."


  • Default avatar
    Mike Siavage - Siavage Law Group
    Default avatar
    Christy O'Niell - Accucount

Previous Investors

  • Default avatar
    Default avatar
    Friends, Family & local Angels
    Default avatar
    Mosaic Capital