I'm a passionate reader in love with books, my passion in this world, along with my solid experience in software management, drove me to get the idea of creating the first Arabic social reading network, and the journey started!
Before establishing abjjad.com, my career was focused for 7 years in the IT field, digital marketing, and market research. Worked closely with entrepreneurs in 3 local startups. My very last job was based in KPMG.

I’m the technical manager of Abjjad.com, a startup that promotes reading and streamlines relationships between readers and publishers in the Arab region.
I’m a professional developer (and obviously a book worm!) I’ve been at it for over 11 years now. I work primarily on Microsoft web technologies, & I have also worked professionally with other technologies like Ruby on Rails and PHP.

I am a passionate entrepreneur for the past 15 years, previously co-founder of Jood Telecom Group. I have been providing consultancy services for SMEs in different fields, especially in telecom solutions and VAS services. Working now in strategic planning and business development management at Abjjad, the goal is to take it to the next level of going really big!

My work experience over the last 7 years has ranged from copy-writing and translation to content writing, SEO and digital advertising. My passion for my work is rooted in my love for language, attention to detail and obsession with constant optimization. I worked previously as a digital marketing specialist at Feesheh.com. I also co-founded Startup Band, handling different responsibilities including digital marketing and project coordination.