The Microsoft spinout AB2, designs astonishingly intuitive natural language solutions for mobile phones, CE devices and social networks.

  • Stage Full Product Ready
  • Industry Software
  • Location Portland, OR, USA
  • Currency USD
  • Founded January 2012
  • Employees 4
  • Website ab2.co

Company Summary

AB2's award winning team invented the intelligent agent sector with instant messaging bot SmarterChild - long before Apple's Siri. After spinning technology out of Microsoft they're doing it again - only this time with voice recognition focused on social networking applications. AB2's first application: JustAsk lets people take command over their social networks in new, natural and exciting ways. Want to find friends in Facebook: JustAsk.


  • Peter Levitan
    Founder & CEO

    CEO and founder at AB2's predecessor ActiveBuddy. Prior to that he was CEO at Advance Publications online newspapers, putting the first newspaper online, and Sr. VP at Saatchi & Saatchi Advertising Worldwide. More recently he was the founder/owner Citrus, an award winning Portland-based advertising and digital marketing agency.

  • Robert Hoffer
    Founder & President

    Founder at ActiveBuddy where he lead business development. Robert is currently CEO of Reactrix and was previously a Managing Director at Silicon Valley-based investment banking boutique Newforth Partners. Robert has also worked for the United Nations as UN Ambassador Emeritus for the International Renewable Energy Organization and was the General Manager at Database America where he helped put the first yellow pages online.

  • Pierre Berkaloff
    Founder and CTO

    Founder at ActiveBuddy where he was VP Engineering leading development from inception through the acquisition by Microsoft. At Microsoft he was the principal Development Manager and managed integration. Prior to this, Pierre was was Co-Founder and Chief Software Architect at Ray Dream, a leading provider of 2D/3D graphics software authoring tools.


  • Alto Law Group, Portland, OR

Previous Investors

  • Microsoft Spin Out

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