The Loyalty Rewards industry is saturated and hasn't changed much in over 30 years. Merchants have too much power and members are taken advantage of. Merchants often change programs, lessen the value of points and even scrap their programs, leaving members holding worthless points.

Zenoshi has created a Consumer-Based Reward Program. Members take pictures of a receipts and get Zenoshis (points) based on the total dollar value of those receipts.