VertiGenix Holdings

The company will specialize in aeroponic farming methods to grow strawberries, lettuce, and herbs.

  • Stage Full Product Ready
  • Industry Agriculture
  • Location Port Elizabeth Central, Gqeberha, 6000, South Africa
  • Currency USD
  • Founded September 2023
  • Employees 2
  • Incorporation Type LLC
  • Website vertigenix.com

Company Summary

VertiGenix is a South African agritech startup revolutionising food security with greenhouse aeroponic & hydroponic vertical tower systems. Our model combines produce sales (lettuce, herbs, strawberries), exclusive tech distribution, and farmer training. With 90% water savings, zero pesticides, and scalable impact, we are positioned as a first mover in Southern Africa.

Team

  • Deon Pelser
    Co-Founder & Director (CEO)

    Deon Pelser, Co-Founder & CEO, brings 20+ years of agribusiness, operations, and finance experience across Southern Africa and Australia. Skilled in business development, agri-retail, and Controlled Environment Agriculture, he has led multi-branch operations, secured tech rights, and built VertiGenix to scale climate-smart greenhouse farming.

  • Anita Pelser
    Co-Founder & Director (COO)

    Anita Pelser, Co-Founder & COO, has 15+ years’ experience in finance, systems, and inventory management. She previously led operations at Obaro Head Office, managing training, SOPs, and inventory worth R60M+. At VertiGenix, she drives financial strategy, operational efficiency, and scalable systems to support climate-smart farming expansion.

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