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Ecommerce Reimagined - Highly personalized, purposeful and dynamic content with a simple & engaging user interface driven by cause-based shopping journeys.

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location West Chester, PA, USA
  • Currency USD
  • Founded September 2017
  • Employees 4
  • Incorporation Type S-corp
  • Website SimplyThrive.com

Company Summary

SimplyThrive is a unique online shopping platform built around the power of women helping women with their daily life challenges. We features stories, products, and ideas from amazing women — entrepreneurs, innovators, moms, wives, sisters, daughters — personally curated to deliver simple, everyday life solutions, rather than endless search results. We focus on five areas: Beauty, Fashion, Wellbeing, Home & Family, and Women We Love.


  • SimplyThrive (2016-Current): Founder and CEO
    Prior (2008-2014): Served first as President, then CEO of QVC’s U.S business. Prior to joining QVC, she spent 10 years with Wal-Mart Stores, Inc. in various executive positions, most recently serving as Executive Vice President Merchandising U.S. stores. Career started in May Company’s Executive Training program and then served in senior merchandising positions at The Limited and Lands’ End.

  • Mikemug

    SimplyThrive (2019-Current): technology direction, prototype and startup strategy.
    Prior (2008-2019): launched 3 technology startups and mentored dozens of others. Three successful startup exits.
    Earlier (1980-2008): Fortune 100 technology companies (IBM, HP, Fujitsu) starting technology divisions, acquiring startups, launching new products and before that technology platform development for 16 years with GE and other tech companies.

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    SimplyThrive (2018-Current): Creative and strategic role with specialized focus on editorial content, cross category merchandising and partnerships.
    Prior: Lead Fortune 500 strategic team supporting global sales strategies and driving revenue. Personally sold & managed multi-million-dollar projects. Managed, directed and grew channel partnerships. Entrepreneur of design-centric business in retail visual merchandising and multi-venue events.

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    Marc Barbella

    SimplyThrive (2018-Current): Concept, art direction and brand development as co-founder. Strategic advisory role for SimplyThrive and other emerging ecommerce startups.
    Prior: Strategic advisor to media & technology leaders in the global fortune 500, including Comcast, Time Warner and Verizon.
    Earlier: Led the corporate brand transformation QVC as head of Creative, Marketing and Global Brand.