Attention has shifted, sports sponsorship assets have not​.

Today the sports fan is glued to their phone, whether in-arena or at home. But while consumer attention has shifted, the majority of sponsorship assets that teams sell consist of paper game program placement & in-stadium signage, the same assets that were offered in 1947. This is causing brands to look elsewhere to spend marketing dollars after decades of sponsorship with teams.

At SQWAD we provide teams with digital activations that plug directly into their gameday to wow sponsors, engage fans, and sell more sponsorship.