Armand is a parent and self-published children's author. He holds an MBA in entrepreneurship and a PhD student in Applied Economics where his research focuses on technology adoption. Armand worked 8 years in accounting and finance.

Melanie is a mother and a self-published children's author. Melanie has practical business experiences, having run a small-scale landscaping company in the past. Her personal background allows her to experience firsthand the same challenges facing our main customers every single day (parents and authors).

Vishnu is a freshman studying computer science at UIUC. He is passionate about edutech, bio-engineering and AI. Prior to college, he interned as a Software and Product Engineer at Athelas where he built devices and and developed Machine Learning models to detect blood cell features. Additionally, he led a non profit which serves more than one thousand kids in the Bay Area by providing them with academic support and resources (onclass.org).

Philip is a CS student at UIUC. He’s a tech designer specialized in web-based projects. In the past, he has co-founded successful e-commerce startups, organized and managed large-scale events, and driven over 150K website page views. Philip participated in prestigious conferences internationally, and was invited to speak at TEDx events to share his stories. He's passionate about using tech to change lives and make the world more connected.