Novuslife
Novus - a Healthy Pumpkin Seed Protein Bar that contains Organic Whole Food ingredients which are all gut friendly!
- Stage Full Product Ready
- Industry Consumer Products
- Location Vernon, BC, Canada
- Currency USD
- Founded September 2020
- Employees 4
- Incorporation Type C-corp
- Website novuslife.com
Company Summary
Recent research has resulted in development of highly digestible pumpkin seed protein powder. Women are looking for healthier plant-based proteins that can fit into their daily diet. Novus will introduce Pumpkin Seed Protein into the $1.2B Protein Bar market, with a MVP to be introduced into our distribution partnership channels and social media marketing schedule to launch the Novus Brand.
Team
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CEO/FounderRuth Brennan, has a unique international multi-sector profile of leadership in start-up. Ruth brings 35 years of experience in finance, accounting and management experience in wholesale, retail, manufacturing and health science industries in both private and public sectors. While operating her accounting business she has consulted several startups and growing businesses.
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COO/Co-FounderRJ Busch, a retired Canadian Military leader of 21 years; a progressive leader experienced in establishing systems, procedures, operations, human resources, marketing, and procurement disciplines focused within the health and hospitality industries. His past consulting and working within several startups, he was able to create organizations that sustained growth and profit.
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VP MarketingSharmila Singh has 20+ years of Digital and Brand Marketing experience. Sharmila has worked with various consumer packaged goods and “Ready To Drink” industries from developing a minimal viable product to building a “Go To Market” Strategy in addition, she has a track record of building strong brands and rolling out campaigns that have contributed to 1-5 million in sales.
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VP of ProductionDavid Howell is an accomplished food industry professional with 15+ years’ experience in developing and manufacturing nutrition bars. He has held positions as Research and Development Manager and Quality Assurance Manager, David earned a Master of Science in Food Science from Clemson University, and Bachelor of Science in Chemistry from Presbyterian College, and an Associate of Arts in Culinary Arts from Johnson and Wales.
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