The founder of sister business, Moss Acres - the nation's leading supplier of live moss, Al is a serial entrepreneur with a proven track record of successful start-ups in the green industry. Al has started over ten businesses - his largest was Benner's Deer Fencing, a 3+ million dollar national web/mail order enterprise when sold. Al sold two other businesses in 2018 - one, a healthy life-style brand for children was acquired by Burpee Seeds.

Jim is a successful entrepreneur in his own right, having started and managed several businesses in the tech, hospitality, and online sectors. A tech-savvy, multi-tasker, with excellent people skills, Jim excels at managing day to day operations and can handle many roles simultaneously. Like Al, he has also has a strong acumen for sales. Jim simply makes things happen with his contagious positive/can-do attitude.