MASS

MASS developed an end to end software solution “MassTer” that allows advertisers and media agencies to measure the Return on Investment and Optimize budgets.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location Tunis, Tunisia
  • Currency USD
  • Founded September 2012
  • Employees 6
  • Website mass-analytics.com

Company Summary

We offer a specialist Marketing Mix Modeling software comprehensive of 6 modules that allow Modelers to perform their econometrics/MMM project quickly & efficiently through:
1-The comprehensive list of preprogrammed features.
2-The high level of automation in both the processing and modeling modules

Our Value Proposition
Comprehensive solution with enhanced features at affordable price.

Team

  • Ramla Jarrar
    Managing Director

    -12 years’ international experience in marketing mix modeling and marketing strategy.
    - Managed a diversified portfolio of clients (Lloyds TSB, VISA, Orange, Ferrero, Kellogg’s, Morrisons, Chanel, Hotels.com, monster.com, Danone, Nivea…)
    -Ph.D. in Quantitative Methods applied to Marketing from HEC Montreal -Canada

  • Dr. Firas Jabloun
    Head of Technology

    - 14 years’ experience developing computer applications and mathematical models for leading financial institutions (KBC, Lehman Brothers, Nomura…).
    - Rich experience as a signal and data processing expert building state of the art automatic speech recognition software for a world leader in innovative technologies (Toshiba)
    - Ph.D. in Electric and Electronic Engineering from Mc Gill –Canada.

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