LUMI, which stands for “Love yoU, Mean It”, is a promise in a package to deliver consumers real food the way nature intended. Lumi manufacturers organic, cold pressed, high pressure processed (HPP) juice in our integrated facility in Charlottesville, VA. Lumi cold presses over 2 lbs of organic produce into every bottle and uses HPP instead of heat pasteurization. Heat pasteurization kills 40 to 60% of naturally occurring nutrients. HPP uses extreme water pressure to kill bacteria without changing the nutrient or flavor composition. Lumi provides your entire recommended servings of fruits and veggies in one bottle – without all the sugar, sodium, preservatives found in other juices like V8 or Naked. Lumi is unique for countless reasons. Three key reasons are our commitment to product quality, manufacturing capabilities, and unique serving size and price point. Current distribution includes retailers like The Fresh Market nationally who carry 10 and 16 ounce sizes. Safeway East, Whole Foods Mid-Atlantic, Gelson’s supermarkets in Southern California.

Beyond juice, Lumi's vision is to build an organic consumer brands platform that uses High Pressure Processing to increase shelf life without compromising quality, i.e. baby food, smoothies, soups, dips, etc.

Since our launch in November 2013 to today, we have expanded to over 25 states and 350 plus stores. We have never used a broker and manufacture everything in-house. In two years of sales, Lumi has generated over a million in revenue.

Future distribution focus: professional athletic teams, catering outlets, corporate accounts, fitness studios and individual online subscription models. In these locations, we aren't paying for shelf space or competing against a sea of brands. Additionally, we want to build out a brand ambassador program and partner with nutritionist to get the word out about Lumi.