James founded LoanBook in 2013 after over 15 years working in the City of London, first as an M&A and private equity lawyer at Ashurst, subsequently as COO at GPT Halverton (now Internos), a pan-European asset management platform with over €3bn of assets under management. James is responsible for business and product strategy & development at LoanBook, loan underwriting and pricing and institutional investor relations.

Lucas began his career at PwC, later joining Sage in Spain, where he spent 10 years in a range of management roles focussed on developing Sage’s SME customer base in Spain, ending his time at Sage as Deputy CEO for Spain. As LoanBook’s COO, Lucas is responsible for “making things happen”, with a particular focus on our team, technology, operational development and growing our SME customer base.

Eloi Noya joined LoanBook starting team in 2013 after a 20 year career as executive manager in the banking sector, working at Banco Pastor and Catalunya Banc (being, among other positions, Head of International Services and Director of Marketing for SMEs). He is also a lecturer and coordinates several subjects of the Executive Master in Digital Business (ESADE). Eloi is focused on developing networks and channels to boost credit origination.