Screen 20shot 202021 02 05 20at 202.08.16 20pm
Lifeequals logo square

Life Equals

Life Equals is a progressive wellness brand focused on fixing the American Diet of Millennial consumers and their families.

  • Stage $1M in TTM Revenue
  • Industry Food and Beverage
  • Location Roeland Park, KS, USA
  • Currency USD
  • Founded June 2011
  • Employees 5
  • Incorporation Type LLC
  • Website

Company Summary

Life Equals® is a progressive wellness brand and inventors of Balance the Superfood Shot® - the first Superfood Shot® on the market that provides 1/2 your daily requirements of fruits & vegetables in a convenient, shelf-stable, 2oz shot. Balance distribution is growing both online and in retailers such as Whole Foods Market, Kroger, Safeway and Natural Grocers. Our team brings decades of CPG experience including ABInBev, 5-Hour Energy and Amazon.


  • Kyle headshot square
    Chief Executive Officer

    Kyle leads the team towards developing Life Equals into a national wellness brand. As Chief Executive Officer and Co-Founder, Kyle’s role is to define and guide the strategic vision, build the company culture and implement strategic financing.

  • Dff0d49b a206 4eba 8032 8085ce206565
    Chief Operating Officer

    As a co-founder, Chris helped create the Life Equals brand from the ground up including: creation & direction of company branding, ensuring timely & cost-effective fulfillment of products to consumers, research & assist R&D and oversee product production through third party vendors.

  • 50a1a10f db9c 42dd a8b4 fdea67749743
    Director of eCommerce and Marketing

    Christie plans, develops and executes digital marketing strategies to target, acquire and retain new customers. Her main objectives are increasing qualified traffic to site and increasing conversion. Responsibilities include building, running and optimizing email marketing campaigns and optimizing lean marketing funnel and optimizing brand ambassador program. Christie also manages all products on third-party sites such as Amazon and

  • 4508398c 4b5a 4940 a106 d7077b2bc7ff
    National Sales Director

    Kristi leads the expansion of Balance into bricks and mortar retailers across the country including: Whole Foods Market, Natural Grocers, Kroger and Safeway. Kristi brings deep CPG experience to manage our distributor partners UNFI, KeHe and DPI as well as our broker partners and internal team.

  • 7095c1e6 7140 46bd a527 7c641e0a756d
    Digital Marketing Manager

    Michelle supports digital acquisition initiatives by optimizing customer touch points across Social, Search, and Site. She focuses on reaching new customers through multi-platform digital media campaigns, increasing site conversions through A/B testing, and improving paid ROI. Her background extends across strategic media planning for eCommerce, digital campaign management and digital measurement.

Previous Investors

  • Default avatar
    Cadron Creek Capital
    Default avatar
    Tonic Fund
  • Default avatar
    Dozier Capital Partners