Defined Problem:
Poor Success Rate of Health Conscious Gym Enrolled Consumers

Defined Target Segment:
Health Conscious Men / Women who are Enrolled in a Gym (25-55 years age) and Hungry for Better Results

Problem Solved:
HIPPPER (Healthy. Confident. You)

PLAN ($8Bn opportunity)
Daily nutrition & fitness plan by Certified Experts
PLAY ($15Bn opportunity)
Real-time Food & Activity Monitoring and Peer Ranking
PLATE ($40Bn opportunity)
Delivery of not commonly available organic nutrition

Business Model & Ambition:
> 2 health IoT sol as subscription service plans
–Plan-Play-Plate subscription @ $100 per month
–Plan-Play subscription @ $30 per month
> Achieve minimum 30% loyalty stickiness rate at each gym branch by end of 2nd year with minimum loyal user base of 24000 nos

Secret Sauce:
Self-Learning Capability
• Plan-to-Plate View
• Fun-Centric Many-to-Many Interaction
• Result-Oriented Challenge Gamification