Paul is an entrepreneur and psychologist with over 20 years of experience in product research, design and development with a significant track record of product innovation by applying behavioral science concepts to product development. Most recently Paul was the VP of Consumer Products at Tendril, responsible for product planning, research, design and content development.

Anton is a senior financial officer with over 25 years experience in entrepreneurial and public companies in healthcare, high-technology and professional services industries. Most recently, Anton was the Chief Financial Officer of InfoMedics where he drove company-wide financial and strategic analysis and planning, and directed finance and Prior to InfoMedics, he served as the Corporate Controller for Lionbridge Technologies.

Demetrie is a designer and developer with more than sixteen years of experience. Demetrie has spent four years developing behavior modification applications for energy efficiency as the Director of Product Design at GroundedPower and Tendril. Prior to that he held research positions at Microsoft Research and the Interactive Telecommunications Program at NYU where his work focused on the intersection of design and psychology.

Gene has over thirty years of executive healthcare leadership experience. Most recently Gene was the President of Global Operations, for Physician’s Interactive Holding Company. Gene was the CEO of InfoMedics, a patient-physician feedback communication. Gene also helped found and was the CEO of Private Healthcare Systems (PHCS), the largest national preferred and exclusive provider organization in the US.