HOO-R-U captures in a single index number one's social network standing relative to one's peer group. It does what FICO does for financial transactions.
I am a serial marketing research entrepreneur and marketing professor who developed HOO-R-U (pronounced: Who Are You?), a product whose potential market consists of social network users (1/3 of the global population). It gives them a quantitative measure of their online image. HOO-R-U is derived from a 5-minute online questionnaire to be filled out by customers and the algorithm I developed for this purpose. There is no competition.