FormLab Sculpt

Affluent women 40–60 want private, coached strength training — but gyms give them crowds, commutes, and inconsistency.

  • Stage Product In Development
  • Industry Consumer Products
  • Location New York, NY, US
  • Currency USD
  • Founded September 2026
  • Employees 1
  • Incorporation Type C-corp
  • Website formlabsculpt.com

Company Summary

FormLab Sculpt is building a fleet of "Capsules" — 144 sq ft private luxury 1-on-1 strength studios on truck chassis that park in clients' driveways. Built for affluent women 40–60 who've outgrown the gym: no commute, no crowds, standardized coaching. $189/session; 30 clients per unit drives ~$500K annual revenue at 60%+ margins, ~$200K build, ~8-month payback — with zero real estate drag.

Team

  • Kaiser Serajuddin
    Founder & CEO

    Kaiser Serajuddin, Founder & CEO — solo founder, full-time since incorporation. 14 years operating fitness businesses in New York: built a nine-location brand from scratch on 100% founder equity, opened 6 facilities in 24 months, launched new locations to 250 members in 3 months, and sold the company in 2025. Core strengths: recruiting, training, and retaining top coaches and managers, and building the systems that let them perform.

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