FitWood of Scandinavia
FitWood presents a new category! Fitness equipment with Scandinavian design and Nordic wood - they are sustainable and don't need to be hidden after use.
- Stage Full Product Ready
- Industry Consumer Products
- Location Suomi, Finland
- Currency EUR
- Founded 2015
- Employees 4
- Incorporation Type LLC
- Website fitwood.com
Company Summary
FitWood is a startup, which proudly presents a new fitness equipment category: Design Equipment for Body Weight training!
Equipment reflect scandinavian beautiful design, and work as interior decor elements at home.
Equipment are sustainable, and Finnish organic certified wood play a central role.
Seed round of 400k€ open, of which 265k€ raised March 2016. 7 experienced angels. Looking for the rest 100k€+. Revenue target 20+ M€ after 5 years
Team
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Matias KukkonenCEOPolytechnic university degree on business administration. Founder and 8 years CEO of Kuntokauppa, an e-commerce business on Fitness industry. As former national level 100 m sprinter, Matias has the goal orientedness of a professional athlete.
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Jonathan LinDigital Marketing Manager UKExperienced digital marketing expert with a strong knowledge of local market
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Jonna OjalaGraphic DesignerExperienced graphic designer, responsible for the look and feel of fitwood domain and social media.
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To be hired 1Production Manager3 candidates under negotiation, experienced production managers.
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To be hired 2Digital Marketing Manager2 candidates under negotiation. Will be responsible for digital marketing, social media campaigns, webshop conversion
Advisors
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Ossi Numminen - Seasoned professional in venture capital and growth businessesUnconfirmed
Raimo Mansikkaoja - ex Nokian Tyres, expert and advisor in combining e-commerce and brick and mortar shopsUnconfirmed
Previous Investors
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Matias KukkonenUnconfirmed
Hannu TimmerbackaUnconfirmed -
Hannu HelisaloUnconfirmed
Petri NevalainenUnconfirmed -
Juha-Petteri KukkonenUnconfirmed
Jaakko PitkäjärviUnconfirmed
Rami HelminenUnconfirmed
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