FitWood of Scandinavia

FitWood presents a new category! Fitness equipment with Scandinavian design and Nordic wood - they are sustainable and don't need to be hidden after use.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Suomi, Finland
  • Currency EUR
  • Founded 2015
  • Employees 4
  • Incorporation Type LLC
  • Website fitwood.com

Company Summary

FitWood is a startup, which proudly presents a new fitness equipment category: Design Equipment for Body Weight training!

Equipment reflect scandinavian beautiful design, and work as interior decor elements at home.

Equipment are sustainable, and Finnish organic certified wood play a central role.

Seed round of 400k€ open, of which 265k€ raised March 2016. 7 experienced angels. Looking for the rest 100k€+. Revenue target 20+ M€ after 5 years

Team

  • Matias Kukkonen
    CEO

    Polytechnic university degree on business administration. Founder and 8 years CEO of Kuntokauppa, an e-commerce business on Fitness industry. As former national level 100 m sprinter, Matias has the goal orientedness of a professional athlete.

  • Jonathan Lin
    Digital Marketing Manager UK

    Experienced digital marketing expert with a strong knowledge of local market

  • Jonna Ojala
    Graphic Designer

    Experienced graphic designer, responsible for the look and feel of fitwood domain and social media.

  • To be hired 1
    Production Manager

    3 candidates under negotiation, experienced production managers.

  • To be hired 2
    Digital Marketing Manager

    2 candidates under negotiation. Will be responsible for digital marketing, social media campaigns, webshop conversion

Advisors

  • Ossi Numminen - Seasoned professional in venture capital and growth businesses
    Unconfirmed
    Raimo Mansikkaoja - ex Nokian Tyres, expert and advisor in combining e-commerce and brick and mortar shops
    Unconfirmed

Previous Investors

  • Matias Kukkonen
    Unconfirmed
    Hannu Timmerbacka
    Unconfirmed
  • Hannu Helisalo
    Unconfirmed
    Petri Nevalainen
    Unconfirmed
  • Juha-Petteri Kukkonen
    Unconfirmed
    Jaakko Pitkäjärvi
    Unconfirmed
    Rami Helminen
    Unconfirmed

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