Michael has long been focused on innovating consumer products in mass scale. Michael came up with the idea of using a collaborative lighting effect as the entrance ticket to an event back in 2003/2004 while in college and has been stacking patents in the space ever since (while developing his own interactive version of the technology). Michael is a big picture visionary with the uncanny ability to foresee market trends.

Andy has over thirty-five years experience in product development. Previously, he held the positions of Senior VP of Creative Technology for Mattel and VP with Time Warner. His award-award winning products range from Barbie Digital Cameras to the development and rollout of the video game phenomenon, Rock Band. ET is honored to have this renowned toy inventor, now working alongside Intel, at the head of product development.