Pieper started DMOS in 2015 based on the observation that lawn and garden type tools had been dumbed down, weren't portable, and that people need to keep a shovel in their car for winter driving. DMOS initially targeted action sports and achieved success; however, since the beginning, people have been keeping DMOS in their cars. Today, DMOS is disrupting the $7BN roadside assistance market with tools that empower roadside self sufficiency.