Bica Beauty Inc | Cleverman

Cleverman is a male grooming brand dedicated to helping men look their best by offering customized grooming solutions, with a focus on hair and beard dye.

  • Stage $3M in TTM Revenue
  • Industry Beauty
  • Location New York, NY, USA
  • Currency USD
  • Founded January 2020
  • Employees 22
  • Incorporation Type C-corp
  • Website becleverman.com

Company Summary

Cleverman is a male grooming brand dedicated to helping men look their best by offering customized grooming solutions, with a focus on hair and beard dye. We're expanding into adjacent categories like hair and beard care, distributing through a proprietary Subscription platform that leverages predictive analytics to maximize retention, while also growing our presence on Amazon and in retail.
Currently we are in discussions with ULTA

Team

  • Founder & CEO

    Carlos Barreto is an entrepreneur and an international marketing professional with extensive product and brand-building experience in the U.S. and across many other geographies. He achieved extensive experience and success across different CPG categories during his tenure with organizations such as The Coca-Cola Company (Director), P&G (Brand Manager), Kimberly-Clark (Director), and Revlon Corporation (Global SVP).

  • International marketing professional with over 20 years of experience in marketing and business development, with key roles at Revlon, The Kraft Heinz Company and Citigroup. She holds an MBA from Duke University. Her strategic leadership drives growth and innovation at Cleverman.

  • Liam Martin
    CPO

    International Business professional with over a decade of experience in product management and brand development, including key roles at Revlon and across diverse geographies. His leadership drives product innovation and operational excellence at Cleverman.

Previous Investors

  • L' ATTITUDE Ventures
    Unconfirmed
    Fab Co-Creation Ventures
    Unconfirmed

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