With a background in the fashion industry, Cameron worked for Mulberry, Hugo Boss and Maurizio Baldassari. He discovered a handbag made from recycled bottle tops. The product became the best selling centrepiece of The Mulberry Bottletop Campaign, raising vital funds for grass roots education projects and generating incomes for craftsmen in Africa. Cameron co-founded Bottletop, the premium ethical fashion company, with Oliver Wayman in 2011.

Having worked in the music industry as an A&R scout for Universal Island records, Oliver Wayman’s life was transformed through the discovery of a recycled product made from aluminium pull tabs. He created a training program in a poor community in Salvador, North East Brazil and co-founded Bottletop, in 2011, with the goal of creating beautiful products and alleviating poverty in developing communities.