The product is an APP based taxi services with the likes of OLA and UBER. The concept is based on two wheeler taxis or bike taxis.
The concept is driven with two things in mind, firstly the time taken to commute between two points (in metros traffic is a big problem) and high fares. So, if one saves the travelling time by 40% and fares less upto 2-3 times, Bike taxi services will be accepted.