AllPeople Marketplace

AllPeople is creating a community-owned online marketplace for ethical, sustainable, and non-toxic goods that generates funds for charitable organizations.

  • Stage Product In Market
  • Industry Ecommerce
  • Location Austin, TX, USA
  • Currency USD
  • Founded October 2021
  • Employees 52
  • Incorporation Type C-corp
  • Website allpeoplemarketplace.com

Company Summary

AllPeople is an online marketplace that makes it easier to purchase socially and environmentally responsible goods with competitive prices, carbon-neutral shipping, and a give-back program greater than any other e-commerce company.

AllPeople is built on 3 Commitments directly tied to our social and environmental values, that set us apart from other online marketplaces:

➥ Responsible Products

➥ Sustainability

➥ Social Good

Team

  • Founder

    Bill Wollrab is the founder of AllPeople, an alternate eCommerce platform with shared ownership that donates generously to non-profits. He co-founded The Yard House restaurant chain, which sold to The Olive Garden for $585 million. Bill has also had successful careers in investment real estate and banking. His goal is to create actionable business solutions to address economic inequality, which he sees as the root of many socio-economic problems.

  • CEO and Co-Founder

    Elliott, a dynamic executive, merges startup agility with Fortune 100 expertise. Known for crafting scalable frameworks, she excels in fueling rapid-growth ventures. With precision in operational management, talent acquisition, and HR, her data-driven leadership fosters organizational excellence and growth at all scales.

  • Elise Babich
    Chief Merchandising Officer

    Elise is a rockstar retail merchandising pro with 20 yrs in e-commerce & brick-and-mortar. Elise holds a strong track record in merchandising, store/site management, industry trends and is also results-driven and highly analytical.

  • VP of Operational Excellence

    Kristy, a serial entrepreneur and executive with extensive experience in business leadership and nonprofit management. Her entrepreneurial journey began at 20, owning a Sears Retail Catalog Store, followed by 13 years as owner and operator of CR Sandidge Wines. Kristy's multifaceted experience in business leadership and nonprofit management enriches our community impact and operational efficiency.

  • Vice President, Non-Profit Partnerships

    Michele is a team-centric professional with over 20 years' diverse experience in operations, account, project management, and talent acquisition. As VP of Non-Profit Partnerships at AllPeople.co, she leads non-profit intern teams and cultivates strategic relationships. Known for her meticulous documentation and process optimization skills, Michele ensures excellence in onboarding and global initiatives, driving organizational growth.

  • Ty Maclure
    Merchandising Manager

    With over 15 years as COO and business development manager in global import wholesale and e-commerce, Ty has managed entire supply chains, covering international trade, product development, sales, marketing, and retail. Ty advocates for empowering individuals through training for enhanced leadership and instructional skills.

  • Michelle Metcalf
    Chief Marketing Officer

    Michelle, a true creative and marketing executive with 20+ years’ expertise in retail, brand development, eCommerce, and technology, has served Fortune 500 giants like Best Buy, Target, Mattel, and Avon, as well as startups. Passionate about equity, diversity, and inclusion, she leverages her skills at AllPeople Marketplace to shape a better future.

  • Leighton Smith
    Chief Financial Officer

    With international experience across 4 continents in multiple industries including Automobile,Technology, Software, Blockchain, Real Estate, Food & Beverage, Plant medicine, and FinTech he was hand-selected to relocate to Silicon Valley as divisional CFO for a large German software company. As a 25-year blue-chip veteran, culminating in divisional, regional, and Group CFO positions, he is seen as a trusted advisor by many business leaders.

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