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We create behavioral signatures of your most profitable customers that can be used to refine messaging and to find more customers like them

  • Stage Prototype Ready
  • Industry Software
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded January 2012
  • Employees 3
  • Website

Company Summary

The Terma analyzes the verbatim of your most profitable customers and produces a uniuqe signature. This signature can be used to test your messaing to see if it is on track with what your most profitable customers are saying. It can also be used to spot with up to 95% precision others like your most profitable customers, where they are and what media they are consuming, using any data containing your potential customers' voices.


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    Thomas Kehler

    Highlights: Identification of market opportunity, building and coaching management teams, developing business relationships with large corporations and partners, funding. Background:Built a startup that served major brands (LEGO, P&G, NBC, Intuit). Helped build, launch and take public -- CEO Connect (eCommerce) went public in 1996, IntelliCorp (CEO). -- Knowledge systems application development software for large corporations went public in 1983.

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    Samuel Richard Dismond III

    Creator of the Inner Experience Semantic Network. The IESN began with an insight about the nature of universal consensus. Using that insight Dr. Dismond hand-coded the 12,000+ nodes comprising the IESN. Each node is an English expression redefined in terms of universal inner experiences. He also designed and created a parsing engine called the Terma that harnesses the IESN. (Terma is Tibetan for "hidden treasure.")

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    Susan Kay Bandura

    A Stanford MBA, Ms. Bandura has nearly 20 years' experience in advertising strategy and market research. She's worked with major ad agencies in the U.S. and formed her own consultancy in 1996. A strong logical and creative thinker, she's worked across category lines and with major companies like Microsoft, Banana Republic, Levi's, Horizon Organic, Elizabeth Arden, Coors and ArmorAll. She is fluent in both qualitative and quantitative research.


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    Hyacinth C. Ahuruonye