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4What is an established product development and creative firm that specializes in disruptive web-video marketing and e-learning solutions.

  • Stage $3M in TTM Revenue
  • Industry Business Products
  • Location United States
  • Currency USD
  • Founded January 1996
  • Employees 14
  • Website

Company Summary

Founded in 1996, 4What is a pioneer in the field of multimedia production with it’s core offering focused on delivering disruptive video and interactive solutions to the marketing and e-learning marketplace. Today 30% of the Internet is video-based and it is estimated that by 2015 this will increase to 90%. This trend has positioned 4What with a unique opportunity to build upon a client-based that includes Cisco, Disney and Harley Davidson.


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    Reid Atwood
    Chief Creative Officer

    Reid is a co-founder of 4What and the company's Chief Creative Officer. Reid's focus is maintaining and developing upon the 4What brand in the creation of each project, product and partnership.

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    Jim Cossetta
    President & CEO

    Jim is a co-founder of 4What and the company's President and CEO. Jim directs the vision of 4What’s core products and services by identifying business needs, forming partnerships and establishing channels that encourage 4What’s growth.

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    Wade Mastro
    Chief Production Officer

    Wade is a co-founder of 4What and the company's Chief Production Officer. Wade's primary focus is 4What's video production studio and the creative integration of video in each of 4What's projects and products.

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    Bryan Durkin

    Bryan is a successful business owner turned consultant with a proven track record for the development of effective product development and sales strategies. He specializes in strategic planning for OEM/Dealer networks, Sales Channel Development, Partner Enablement, Channel programs, and Interim Sales Management.

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    Thomas Esch

    Thomas is the owner of On Power USA and a Faculty Lead and Professor of Health Sciences at Trident University. He has earned a PhD, MS, MBA, and BS. He has more than 25 years of information technology management and consulting experience.

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    Bruce Good

    Bruce is the Executive Director of the Conference Board of Canada. His leadership credentials include over 20 years of executive level experience in sales, service and communications, contributing to several well-known companies, including Rogers AT&T Wireless, IBM Canada, Nortel and Bell Canada.


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    Tony Faga @ Faga Law
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    Sue Christopher @ CliftonLarsonAllen

Previous Investors

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    Kent Technologies