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4FRNT won gold in Sochi. 4FRNT has a rich 12 year history and a seasoned network to support growth not only in itself but also in distribution for others.

  • Stage $3M in TTM Revenue
  • Industry Sports
  • Location South Salt Lake, UT, USA
  • Currency USD
  • Founded October 2002
  • Employees 8
  • Website

Company Summary

We are an inhouse and contract manufacturer of alpine skis, bindings, poles and apparel. We also act as a distributor for a line of Italian ski boots. Both brands collectively target the alpine skier demographic through authentic design and a skier owned brand philosophy. We communicate to the everyday skier that finds inspiration in any discipline of skiing that does not rely on a stop watch or dress code. We define our ourselves as freeskiers.


  • Professional freeskier turned entrapenuer following a competitive career in slopestyle disciplines including events like X Games, Gravity Games, Soul City Vienna. Graduating class of the University of Minnesota - Twin Cities 2000 with a Bachelor in Science major in Marketing.


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    Ken Ashton, Snell and WIlmer