With senior level experience managing technology in start-ups and publicly traded organizations, Soheil is a proven communicator with experience in developing and managing teams of high potential individuals. Soheil was an early employee of Cryptologic and holds a Ph.D. iin Engineering from the University of Toronto.

Beginning his first event management and promotion business in 1999 has provided Rob with a keen understanding of the various stakeholders and their unique perspective on the industry. Experience managing and promoting events for leading beverage companies including Guinness Canada, Diageo, Corby and Vincor.