479° Popcorn's success has been entirely via word-of-mouth, due to its superior product quality, taste, innovative packaging, brand differentiation, and focused execution. With virtually no marketing dollar spent, it generated national media recognition on NYT, Oprah, Today’s Show, GMA, WSJ, and Food & Wine. Company operates in two primary channels: Retail and DTC. Retail customers include WFM, Virgin America, Peet’s Coffee, and Dean & Deluca.