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3P Partners, Inc

Enterprise partners boost engagement, retention, LTV - all through a fun, social platform that mashes up smart tech, game strategy and a currency of change

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location New York City, NY, USA
  • Currency USD
  • Founded May 2012
  • Employees 4
  • Incorporation Type B-corp
  • Website pipsrewards.com

Company Summary

3P Partners (d.b.a. PIPs, PIPs Rewards), a Certified B Corporation, created a mobile engagement platform for responsible businesses eager to advance positive impact behaviors among constituents. Whether the aim is to increase fitness, volunteering or wise resource use, PIPs award-winning platform enables partners to leverage the power of smart tech, games and rewards to turn behavior change into a fun, social experience that values improvement.


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    Co-founder, President/CEO

    Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as GM after its acquisition by National Geographic in 2007. A experienced digital media executive, Wendy's determined to utilize smart tools, games and rewards to leverage the power of consumer choice in ways that deliver both social and economic good.

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    Co-founder, CPO

    In his former life in academia, Eyny managed the Neuroscience Dopamine Research Lab at Columbia University. Later, Yaniv spent several years working at iVillage.com as a software developer, working closely with many non-technical departments including business development, marketing, and metrics. As a co-founder at Novelution, Yaniv has become a true expert at developing strategic and user-focused products, including for startups.

  • Expert in designing and implementing well-architected, flexible software systems, leveraging best-of-breed front-end and backend frameworks.

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    Eric Sanders

    A seasoned enterprise sales and business development executive, Eric serves as Chief Revenue Office to bring value to his clients while they utilize the innovative PIPs behavior change platform to benefit their employees, students and members.

    Eric has worked at Google, LinkedIn and some early stage digital tech start-ups. In each role, he's generated significant growth for the companies while generating substantial benefit for his clients.


Previous Investors

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    Sameer Rashid
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    Nicholas Eisenberger
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    Peter Gardiner
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    Ryan Rockefeller
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    L&W LLC