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3P Partners, Inc

Enterprise partners boost engagement, retention, LTV - all through a fun, addictive platform that mashes up smart tech, game strategy and a currency of good.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location New York City, NY, USA
  • Currency USD
  • Founded May 2012
  • Employees 4
  • Incorporation Type B-corp
  • Website pipsrewards.com

Company Summary

PIPs Rewards is an addictive mobile engagement platform with its own ‘currency of good’ (Positive Impact Points). The PIPs Rewards App provides its university and business clients a powerful tool for retaining students and employees - one that uses behavior tracking, game strategy and high-value rewards to drive continuous engagement in positive impact behaviors and deliver material benefit to both institutions and their constituents.


  • Wg032411 3crop
    Co-founder, President/CEO

    Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as GM after its acquisition by National Geographic in 2007. A experienced digital media executive, Wendy's determined to utilize smart tools, games and rewards to leverage the power of consumer choice in ways that deliver both social and economic good.

  • E7083fa7 9066 4331 a42f c3969533dec9
    Co-founder, CPO

    In his former life in academia, Eyny managed the Neuroscience Dopamine Research Lab at Columbia University. Later, Yaniv spent several years working at iVillage.com as a software developer, working closely with many non-technical departments including business development, marketing, and metrics. As a co-founder at Novelution, Yaniv has become a true expert at developing strategic and user-focused products, including for startups.

  • Expert in designing and implementing well-architected, flexible software systems, leveraging best-of-breed front-end and backend frameworks.

  • A seasoned enterprise sales and business development executive, Eric serves as Chief Revenue Office to bring value to his clients while they utilize the innovative PIPs behavior change platform to benefit their employees, students and members.

    Eric has worked at Google, LinkedIn and some early stage digital tech start-ups. In each role, he's generated significant growth for the companies while generating substantial benefit for his clients.


Previous Investors

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    Sameer Rashid
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    Nicholas Eisenberger
  • Default avatar
    Peter Gardiner
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    Ryan Rockefeller
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    L&W LLC