Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as GM after its acquisition by National Geographic in 2007. A experienced digital media executive, Wendy's determined to utilize smart tools, games and rewards to leverage the power of consumer choice in ways that deliver both social and economic good.

In his former life in academia, Eyny managed the Neuroscience Dopamine Research Lab at Columbia University. Later, Yaniv spent several years working at iVillage.com as a software developer, working closely with many non-technical departments including business development, marketing, and metrics. As a co-founder at Novelution, Yaniv has become a true expert at developing strategic and user-focused products, including for startups.

Expert in designing and implementing well-architected, flexible software systems, leveraging best-of-breed front-end and backend frameworks.

A 15 year veteran of one of the worlds largest financial institutions, Ashley's expertise ranges from impact investment strategy/sustainable finance and corporate sustainability to green product development and commercialization efforts for early stage technology companies. Ashley is passionate about triple bottom line outcomes and developing collaborative relationships with partners.