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3P Partners, Inc

Positive Impact Points/PIPs, a social good currency, leverages the power of smart tech, games & rewards to prompt beneficial daily life choices.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location New York City, NY, USA
  • Currency USD
  • Founded May 2012
  • Employees 4
  • Website

Company Summary

3P Partners (d.b.a. PIPs, PIPs Rewards), a Certified B Corporation, created a mobile engagement platform for responsible businesses eager to advance positive impact behaviors among constituents. Whether the aim is to increase fitness, volunteering or wise resource use, PIPs award-winning platform enables partners to leverage the power of smart tech, games and rewards to turn behavior change into a fun, social experience that values improvement.


  • Wg032411 3crop
    Co-founder, President/CEO

    Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as GM after its acquisition by National Geographic in 2007. A experienced digital media executive, Wendy's determined to utilize smart tools, games and rewards to leverage the power of consumer choice in ways that deliver both social and economic good.

  • 145e3596 9b8d 4d69 a546 d2570429f49b
    Co-founder, CTO

    In his former life in academia, Eyny managed the Neuroscience Dopamine Research Lab at Columbia University. Later, Yaniv spent several years working at as a software developer, working closely with many non-technical departments including business development, marketing, and metrics. As a co-founder at Novelution, Yaniv has become a true expert at developing strategic and user-focused products, including for startups.

  • A9206686 0e33 40ea bb65 1ddcbf96d644
    VP Engineering

    Expert in designing and implementing well-architected, flexible software systems, leveraging best-of-breed front-end and backend frameworks.


Previous Investors

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    Sameer Rashid
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    Nicholas Eisenberger
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    Peter Gardiner
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    Ryan Rockefeller
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    L&W LLC