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30K adds frequent flyers miles and benefits to flight search results. Flight search sites and airlines sell more profitable fares and gain deep intel on flyers.

  • Stage Full Product Ready
  • Industry Travel
  • Location Walnut, CA, US
  • Currency USD
  • Founded September 2012
  • Employees 12
  • Website

Company Summary

30K computes the frequent flyers miles and benefits (such as upgradable fares, eligible free luggage, lounge access, etc) of the top 55 frequent flyer programs in the world, covering 95 airlines and close to 95% of the global frequent flyer population (more than 500 million). Flight search sites integrate the solutions via API and include it in their flight results.

Our products personalize the search results and travelers would be able to identify which fares contain what matter to them, while flight search sites and airlines are able to sell more profitable fares and gain deep intel on the travelers' and their frequent flyer affiliations.

We earn money 1) per API response to provide the mileage and loyalty data to the flight search site, 2) from connecting the frequent flyer accounts of users to the flight search, 3) from referring new frequent flyers to the programs, 4) from revenue sharing premiums for upselling users to a better fare, 5) from successful conversions of airline initiated traveler targeting campaigns, 6) from selling data to airlines on their frequent flyers’ behavior on third party sites.

The tech is proprietary and three years old. We are a Delaware C-corp with our tech team is based in Minsk and our operations team is based in the Philippines.


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    Alex Jawad
    CEO & Co-founder

    BSc in BA and Econ from Sodertorn Uni, Sweden. Exchange student in Japan for 3 semesters. Montessori from grades 1-6.

    - 2 years as Biz Controller.
    - Biz dev consultancy work (took sales from $2M to $10M in six months for client).
    - Successfully exited own companies in luxury fashion - one b2b, one e-commerce.
    - Responsible for product, biz dev, long term vision, direction at 30K.

    Passionate about physical and inner health, happiness and

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    Rui Bom
    CMarketingO & Co-founder

    MSc in Business Administration from ISCTE Lisbon, Portugal.

    - Worked as a marketer for Unilever both in Portugal and China, taking the company's top 2 brands to consecutive market share records.
    - Founder of the first social network in Portugal at the age of 25 (
    - Responsible for the company's marketing strategy and user research.

    Passionate about cooking, traveling and bio-hacking.

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    Vitaly Pukhalsky
    Head of Technology & Co-founder

    BSc in Computer Systems and Networks development from Belarusian State University of Informatics and Radio electronics.

    - Worked as a software developer and senior software developer for UK and US companies, building software for travel (among others TUI Travel, Thomas Cook, Affinion) and financial industries.
    - Responsible for everything tech at 30K.

    Adores swimming, reading and playing volleyball.


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    John Bautista, Partner @ Orrick, Herrington & Sutcliffe LLP

Previous Investors

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    Ricardo Porto & Liliana Mata: $120,000 equity investment - Aug 2012
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    Andre Silva, Coley Dale, Bruno Butragueno: $45,000 conv bond ($3.5M cap) - May-Aug 2013