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2nd Nature Toys

Ani-maker is a one stop shopping brand for beautiful, smart, interactive and fun learning tools that mirrors the way our brian learns.

  • Stage Full Product Ready
  • Industry Education
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2012
  • Employees 2
  • Website

Company Summary

Ani-maker is a single-platform solution to subject-matter learning. It's a highly flexible, interactive, smart, and fun product that can have many iterations, which grows with the learner. This app has a high-end, sleek design, with a cleanness of UI, UX, and functionality. By using play and games, which are integral to the developmental process in children, Ani-maker sneaks in a lot of learning without the user knowing they’ve been taught.


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    Alex Wolf
    Founder and Designer

    Alex Wolf developed one side of her brain at Phillips Exeter Academy and the other side at the Rhode Island School of Design, connecting the many dots through smart design and art. Alex believes that how we learn visually, and how those visual learning systems create a feedback loop, help us understand how we learn as much as what we learn. Her current mission is to shake up science and other learning through apps, games, and interactive toys.

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    Vijal Parikh
    Co-founder and COO

    Dr. Vijal Parikh has a deep interest in neurobiology, education, learning, and how we form neural learning connections. He graduated Magna Cum Laude with honors in research from Cornell University majoring in Neurobiology and behavior. He then tutored New York City science and math until graduating from medical school from NYCOM in 2013. He hopes to find the intersection of where science, medicine, technology, and design meets.

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    Susan Kittenplan

    Founder of Kittenplan LLC, a content development, branding and creative consultancy. Among her accomplishments, Kittenplan was co-producer of The Paul Holdengraber
    Show, a talk show about the arts for the Google/YouTube Education Channel, was part of the creative team for Mary Lou Quinlan's New York Times bestselling book and play, The God
    Box, and created specialized marketing projects for global brands such as Fidelity, Wells Fargo and Ketchu

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    Scott Fulmer

    Fulmer formerly served as Director of
    Corporate Planning at Young Broadcasting, Inc. Over a career spanning almost 20 years, Fulmer worked in a variety of capacities including sales, finance, and strategic planning and development. While he spent most of his career working at the corporate level, Since leaving Young, he has consulted on business
    strategy and development for the biotech firm Replikins LLC and also advised Blott Asset Management.


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    Rose Auslander
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    Sam August