Kelly comes from a family of entrepreneurs with multiple success in the retail space. She has extensive experience in the fashion industry working in various positions for YSL, DKNY, Ralph Lauren, and PVH.

Joonas began to program seriously at age 15. He has built community platforms for both small start-ups and large corporations like Nokia.

Originally from Indiana, Sarah’s first design endeavors consisted of Kid Pix art on her dad’s Apple computer at age 8. Since then, she’s been pursuing design in the form of print, web and mobile and has worked for companies like Sony, Conan O’Brien’s Team Coco Digital, Tumblr, and MetaLab.

Tira's background is in sales development for major new media divisions of publishing companies such as The New York Times and WSJ. Sarah is a style entusiast with a passion for consignment and an expert eye for curation.

His academic background is in economics and political science, both from the University of Colorado. Growing up in Colorado, Eugene is ingrained in the Boulder entrepreneurial system. Eugene has gained his product and operational knowledge through various positions with Startup Colorado and TechStars Boulder.