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1791 Diamonds Ltd

Using unique processes and systems to market and sell $10k+ designer jewellery online. Turnover $2m/PA and double gross margin of largest competitor.

  • Stage $3M in TTM Revenue
  • Industry Retailing / Distribution
  • Location Auckland, New Zealand
  • Currency NZD
  • Founded March 2008
  • Employees 6
  • Website

Company Summary

We are one of the first to build a pure play ecommerce venture around engagement, wedding and anniversary jewellery. Our product is elegant in design and exquisitely crafted. Behind the scenes we have built sophisticated internet marketing, sales, and customer relationship management systems. The majority of our competitors are small jewellers, and mastering this channel is well beyond their resources and capabilities.


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    Richard Andrew Prout

    BSc Computing Science
    20 years experience in computing industry, including two previous exits, the largest a pre-cursor to todays social networks sold to ISP for NZD $200m for shareholders.

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    Alice Herald
    Jewellery Designer and Product Manager

    BA Jewellery Design
    Worked for various prestigious jewellers in London UK


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