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Make your day. Let your mobile device become your fashion advisor. Visualize your closet and easily combine outfits to create your style

  • Stage Full Product Ready
  • Industry Mobile
  • Location Netherlands
  • Currency EUR
  • Founded November 2010
  • Employees 4
  • Website

Company Summary

Make your day your way. Let your mobile device become your exclusive style advisor. 123dressme is a closet visualizer app that enables people to create their perfect look by matching new brand items with their existing clothes. The users can also ask advice from friends and stylists through our innovative mobile platform. The outfit created can be bought via the app or it can be "tried, reserved & bought" via our nearest partners stores.


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    Cristina Mihaela Stoian
    CEO/Product Owner

    Cristina developed 123dressme at the Startupweekend Amsterdam 2010, where her concept won the prize “Most likely to create revenue of 1million€.” Her vision crystallised quickly after the event and she rapidly developed the app, being available on the market 3 weeks later. This drive, determination and focus defines her work at 123dressme as she looks to build on the positive market reception the app has received.

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    Steven Alexander Richard Dow
    Creative Director/Designer

    Steven is a senior designer / art director with over thirteen years experience in design. He has worked at top agencies such as Strawberryfrog,TBWA,Y&RandR oordaontopbrandssuchasNike,Live’s, Wrangler, ABN Amro, TomTom and KLM. As the Co-Founder of 123dressme, he is responsible for the design and art direction as well as overseeing the product development.

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    Caro Godelieve Anne Marie Henderickx
    COO/Business Developement

    Caro has a creative mind and a perfect eye for details. She is talented in developing an idea further into concrete plans, processes and execute it. From making dresses herself she came up with an idea that was exactly like 123dressme. In the beginning of 2013 she joined 123dressme. Since then she is closely involved with the business development of 123dressme. Caro has worked at AIESEC, Unilever, ABN AMRO and skon daycare.