Anna is the co-founder and CEO of AddTruly. She has her background within political science and international relations. Anna has previously been working at UN Headquarters in NYC and in field in Brazil and Qatar, specifically with community based NGOs. In her role as management consultant, she has led several CSR projects before starting AddTruly.

Lella has a long experience of start-ups and business development, having started several successful companies such as Yellow Brand Protection. Her engaging and professional approach to selling makes her a very appreciated person, not just as a team member of AddTruly, but also by customers and partners.

Stina is our outstanding CTO that is in charge of developing the AddTruly platform. Her great knowledge in programming and her eye for graphic design makes her a very appreciated and important member of the team.

Annika is the very experienced Chairwoman of the board. Having worked as, amongst others, business controller, management consultant and CFO/CCO of companies such as Ericsson AB, Nobel Biocare and MM Sports, Annika provides structure, stability and long-term planning to the important work of AddTruly.

Malin is the co-founder and board member of AddTruly.