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Sony Startup Acceleration Program for Early Stage Startups - Autumn 2020

Sep 21 - Dec 2 | Lund, Sweden

An 11-week accelerator program with evaluation of investment and collaboration opportunities

About this Program

If you have an early-stage startup you want to develop, we invite you to apply to the Sony Startup Acceleration Program 2020.

Sony is a global company with expertise in technology, business development and commercialization. All startups that could benefit from Sony’s support are welcome to apply for the acceleration program.

If you are accepted, you will be mentored by both internal Sony experts and external partners from the startup ecosystem. The accelerator includes many activities, such as:

Masterclasses (facilitated by our external partners from the startup ecosystem)
Tailored Support through Mentoring & Workshops
Team Development
Business Modelling
Pitching and Communication
Market Validation
Key Metrics
Sales Funnel Design
Negotiation Techniques

In the program, you will receive extensive business support that will challenge you, helping you develop and deliver a more focused offering. We will also evaluate further partnership and collaboration opportunities during and after the acceleration.


Selection Process

Stage 1 - Interview Phase
After applying online, selected companies will be interviewed either online or in person. From here, a number of companies will be invited to participate in a pre-accelerator workshop camp in Sony’s offices in Lund, Sweden.

Stage 2 - Workshop Phase
Invited companies will join a 5-day intensive workshop camp in Lund, Sweden. Our accelerator team will work together with you on many aspects of your business, giving you the opportunity to get to know us and Sony experts. The Workshop Phase will help you develop your startup and open the possibility to discover the synergies to move forward with investment and acceleration.

Stage 3 – Selection Phase
Based on the Workshop Phase, selected startups will proceed to a discussion regarding investment of up to €50 000 in exchange for equity.


Acceleration Program

This acceleration program requires teams to be physically present at Sony’s offices in Lund, Sweden for a number of days every week for the duration of the program. We invite your whole team to participate, but at a minimum one person needs to be present during the program. We will gear you up with a desk at our offices so that you can work from there whenever you want. Sony does not provide relocation, travel, food, or accommodation expenses.

Funding Information

  • Funds up to €50k per team


Electronics / Instrumentation, Fintech, Gaming, Healthcare Services, Industrial/Energy + 10 more