About this Program
Congratulations on your successful completion of Milestone #1.
-3-page Business Case Analysis describing the use of IBM Watson’s cognitive computing technology for a practical and creative application that will improve some aspect of address higher education or New York City Government issues;
-1-minute pitch video provides key points of your Business Case Analysis. More detail explanation should be provided by 3-page Business Case Analysis.
To move on to the final round, your submission must persuade that panel of reviewers that your application adds value and requires IBM Watson’s cognitive computing power to be successful.
Step 1. Writing your 3-page Business Case Analysis
Your 3-page business case should:
-Demonstrate clear understanding of who will buy the application, who is the application intended to serve and the anticipated impact it will have, and why it is better or adds more value than any product or service currently on the market.
-Demonstrate a clear understanding of the difference between a search engine and what Watson is capable of doing. Some of those differences are Watson:
1) Leverages a large corpus of structured and unstructured data,
2) Identifies non-obvious patterns or connections between the data in the corpus thereby providing rapid insights that are otherwise not possible,
3) Draws conclusions and supplements the answers it provides with both supporting evidence and the level of confidence it has that the answer provided is correct,
4) Learns and improves through frequent use and feedback, and
5) Processes and "understands" natural language.
Reviewer will evaluate your submission along five dimensions:
1) Case Criteria: Clearly articulated issue to be addressed in either higher education or NYC Government.
2) Integration of Watson cognitive computing (see above)
3) How plausible the proposed application is
4) The impact your application will have on its target market
5) The quality of your video and written summary
Here are some questions to consider: These questions represent potential ideas to be include in your business case analysis:
1) What are the impacts of your proposed application and how will they be measured (cost reduction, efficiencies, increased revenue, improved service)? How will your solution solve the problem you propose?
2) How will your product/service be used? (e.g. Interface with the public? Internal to the organization?) Is it an App or a website?
3) How will the use of the product/service be sustained? Will revenue be generated? Will it be a budget line item?
4) What data will you be using? How will you be changing/enhancing this data (through Watson or other means), how will Watson learn how to interpret the data and the relationship it contains?
5) What will the output data be? Is the data you are using publicly available? Proprietary?
6) If you were to launch this idea/project/business what resources would you need (tangible and intangible)? What would the launch timeline be?
Step 2. Develop a script for your 1-minute pitch video
Your 1-minute pitch video is the culmination of the hard work and analysis that you have done. The viewer of your video should clearly know after seeing the video the problem you have chosen, your project/business idea for solving it and why the application of IBM Watson cognitive computing technology is a crucial part of the innovation you are proposing. .
Keep it simple. Remember, you only have 1-minute so focus on present light highlights of your Business Case, a more detailed should explanation should be provided by 3-page Business Case Analysis. You are selling your idea/project/business; be as clear and concise as possible.
Step 3. Create your 1-minute pitch video
You can record your video using your laptop, smartphone, video camera, or whatever technology you have available. If you need help, let us know. There are many approaches. You can be as creative as you’d like. More importantly, do what feels comfortable, however make sure it contains all of the important points you want to make about your application and captures viewers (judges) attention.
You must upload your video to YouTube using the instructions below:
1) If you do not already have one, sign up for a free YouTube account (if you have a Gmail account you’re all set).
2) Once you log-in, click on the UPLOAD button on the top right corner of your screen.
3) Upload your video file from your phone or computer.
4) DO NOT make your video private, otherwise even with a link mentors and others will not be able to view it. Public means your video is searchable using Google, unlisted means that it is viewable but not searchable. Private means no one will be able to view without you manually adding them, again DO NOT select this option.
5) Depending on your internet connection uploading a video will take time, be patient. While it is uploading you can name your video, provide description, select your thumbnail, and select the following options under the ADVANCED SETTINGS TAB.
6) Once your video is done with your settings and the video has uploaded, click DONE. Your video is now on YouTube!
Consumer Products, Consumer Services, Digital Marketing, Education, Financial Services