adidas x Black Ambition Inglewood Prize Competition in partnership with Sonder Impact

Empowerment. Equity. Engagement.

The adidas x Black Ambition Inglewood Prize Competition in partnership with Sonder Impact will provide a platform for Black and Latinx entrepreneurs in Inglewood to access growth capital, pitch feedback, and entrepreneurial training. This competition is part of the Black Ambition x adidas Opportunity Week, which seeks to activate the 2022 Super Bowl beyond the field by providing empowering experiences for those Inglewood community members who have historically been disproportionately excluded from access to growth capital to launch and scale business ventures.

Eligible applicants consist of Black & Latinx founders with deep connections to the Inglewood community building across four distinct categories: Consumer Products and Services — Media and Entertainment— Healthcare — Technology.

Up to 10 finalists will be selected to participate in an in-person pitch competition on Friday, February 4th at Sip & Sonder, a coffee house and roastery in Inglewood, where a panel of expert judges will award a total of $25,000 to three prize winners. The grand prize winner will receive $15,000, the second place winner will receive $7,000, and the third place winner will receive $3,000.

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Black Ambition is a non-profit initiative founded by Pharrell Williams, a visionary recording artist, philanthropist, and entrepreneur, working towards closing the opportunity and wealth gap for Black and Latinx communities through entrepreneurship.

Sonder Impact is Sip & Sonder's 501(c)(3) non-profit affiliate that is committed to empowering Black communities to take ownership of their personal and professional capacity building by spearheading programs and initiatives that have a measurable impact on individual and collective development. Through various programs, such as our Black Business Pitch Competition, we strive to address our community's lack of access and exposure to resources, knowledge, investors, mentors, partners, and clients in order to build a framework for individual and collective wealth creation.