Investments: Embed directly invests in startups focusing on real economy sectors such as industrial production, technology, services, retail etc. The portfolio is composed of startups featuring simple and intuitive business models and value propositions operating in markets or market segments featuring high growth potential. Startups must present a clear competitive advantage and high barriers-to-entry and be cash-generative in the medium term.
Advisory: framing, definition and drafting of the business plan; coordination of and assistance on fiscal, legal and administrative issues.
Embed Capital does not have specific time-constrains and can assess investments on a project-by-project basis to determine the best time to sell a participation, through customized agreements with the founders.
