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Z Labs

Liquid Dreams is a sleep enhancement shot that will be the 5 hour energy of sleep. Selling in untapped retail channels and new markets.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Bountiful, UT, USA
  • Currency USD
  • Founded January 2008
  • Employees 3
  • Website

Company Summary

Liquid Dreams is simply a new way to deliver OTC sleep to consumers through placement in untapped high traffic retail channels. Sold at checkout in c-stores, grocery, drug and a new market that can be discussed live. Huge market, right product, good traction, great team, strong revenue model. Customers are targeted demographics with the most sleep troubles, women 25-45 with kids, women 40-61menopause, baby boomers and weary travelers.


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    Cedro Toro

    See Linkedin. highlights include, MBA, master black belt Lean Six Sigma Champion. Consulted Coca-Cola in 2011, reduced costs and streamlined processes. Excellent operations lean business model developer and manager. Passionate about Liquid Dreams, hard working, motivated partner.

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    Riley Judd
    Sales Executive Team

    Refer to Linkedin. Highlights include creating a multimillion dollar sales category while leading a team at Basic Research. As VP of sales for Xyience Energy he set new industry records for the fastest rollout in energy drink history. 5 hour energy walmart rollout which was one of the most successful product launches in Walmart history. Connected in over 27 countries and his consulting brokerage group has connections to every major retailer.

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    Lex Thomas Blood

    Background in biochemistry and spent 5 years working in sleep laboratories, sleep medicine. Serial Entrepreneur having successfully started 4 businesses since the age of 18. Gave up a career in medicine to pursue Liquid Dreams, lives for the company. passionate, motivated, hard working. Suffered many set backs along the way, made mistakes, recovered from a serious health condition, wants nothing more than to build the biggest sleep brand.


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    Ray Quinney and Nebeker
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    Price Waterhouse Coopers

Previous Investors

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    Steve Blood
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