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WomenCertified Inc.

We award businesses that meet our criteria with the Women's Choice Award and drive revenues through licensing and other associated services.

  • Stage $500K in TTM Revenue
  • Industry Business Products
  • Location Hollywood, FL, USA
  • Currency USD
  • Founded June 2002
  • Employees 6
  • Website

Company Summary

WomenCertified provides a turn-key marketing platform to increase sales among women. Businesses receiving the Women’s Choice Award will get the social validation critical to today’s consumer decision making. WomenCertified also exposes their brands in national media and social media to build award recipients’ reputation among women. Every consumer based industry will potentially be targeted, and our scope will be multinational.


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    Delia Passi

    Delia is the nation’s leading authority on selling to women. She was the Publisher of Working Women and Working Mother magazines, and is the author of Winning the Toughest Customer, the Essential Guide to Selling to Women. She is a highly regarded speaker, and has appeared on numerous TV and radio programs. She is a popular blogger and columnist on topics related to the women's market. She is the founder of WomenCertified.

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    Gregory Smalter
    SVP & CFO

    Greg joined the company in 2003 after holding positions in major corporations in business planning, budgeting and analysis, as well as technology management and development. He was Director of Business Development with Rockefeller Group Telecommunications Services. He is responsible for research, finance, planning, technology and administration. He holds an MBA degree from Univ. of Connecticut. Greg is Delia's husband of 13 years.


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    Jeffrey Klein
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    Arthur Maggiola

Previous Investors

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    Friends & Family $50,000
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    Angel Investors $706,000
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    Delia Passi /& Greg Smalter $308,000 +