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Whotheman Media Inc (operating as Viafoura)

We help brands engage, understand and monetize their social communities & content more effectively to drive more profitable relationships.

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded September 2009
  • Employees 15
  • Website

Company Summary

Viafoura helps brands to better engage, understand and monetize their consumers. Some of company's clients are; Discovery Channel, PGA, LA Times, World Fishing Network, CBC, San Francisco Chronicle, Chicago Tribune, France 24, Bell Media, TorStar, TC Media.....


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    Jesse S. Moeinifar
    Founder & CEO

    Jesse is an entrepreneur and business development executive whose string of successes spans a wide range of industries, from digital media to real estate to investment banking. As managing partner of an investment firm, Jesse assembled and managed a team of professionals to handle acquisition, sales and marketing. With $4.4-million in profits in its first fiscal year of operations, his model surpassed sales targets and proved to be an effective s

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    Ali Ghafour

    Ali is a veteran of the digital media industry with over 12-years of experience designing, developing and scaling web applications in the financial services, private education and enterprise software industries. Before co-founding Viafoura, Ali managed a thriving interactive agency that served Fortune 500 clients. He also served as IT manager of an online education company during a crucial growth phase, ensuring their systems which spanned over t

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    Brad Parry

    Seasoned professional with over seventeen years of experience in developing, managing and measuring creative marketing and business strategies in the broadcast, cpg, automotive & technology sectors with a continual eye on delivering revenues.

    Classically developed strategic brand building strengths combined with exceptional tactical retail instincts and in-depth understanding of digital and socially integrated communication strategies.


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    Edward Jonasson

    Organized self-starter and accomplished change agent offering a 15+ year history of productivity / efficiency / performance improvements that have drastically improved work flow, captured aggressive 5-figure cost savings, and delivered projects up to 6 months ahead of schedule. A senior finance executive with strong technical and operational skills, characterized as a well-informed liaison who fosters and maintains respect amongst senior executiv


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    Chad Bayne, Partner, Osler, Hoskin & Harcourt LLP
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    Eugene Bomba, Partner, PricewaterhouseCoopers LLP

Previous Investors

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    Sudbury Angels