One-stop shop for everything vegan, combining the best of all other vegan shops.
Health challenge, health info, spectrum of plant-based vs animal-based, strong need for preventive care info, diabetes, heart health, stroke, start from the assumption that plant-based is superior. My customers would be all health-care patients, and everyone interested in healthy eating. It's important because I think I can clear up much of the confusion about what to eat, and how to lose weight. I have seen it myself enough times.