TVSMILES is the first loyalty program that rewards viewers just for watching television ads
The TVSMILES mobile app uses audio recognition to detect the current ad running on TV. Users collect SMILES for watching and interacting with ads. For the first time advertisers can close the gap from TV advertising to interactive marketing down to POS purchase. The TVSMILES concept has been developed in 2012 in close dialogue with the advertising industry and is fitted to their needs.