Default company panoramic image


TVSMILES is the first loyalty program that rewards viewers just for watching television ads

  • Stage Full Product Ready
  • Industry Mobile
  • Location Berlin, Germany
  • Currency USD
  • Founded January 2013
  • Employees 10
  • Website

Company Summary

The TVSMILES mobile app uses audio recognition to detect the current ad running on TV. Users collect SMILES for watching and interacting with ads. For the first time advertisers can close the gap from TV advertising to interactive marketing down to POS purchase. The TVSMILES concept has been developed in 2012 in close dialogue with the advertising industry and is fitted to their needs.


  • Default avatar
    Frederic Westerberg

    Frederic has over 12 years entrepreneurial experience in interactive TV. He launched multiple startups in Germany and the US introducing and establishing cross selling in TV business in GER, UK, ES and USA. He is a pioneer in mobile gaming and TV loyalty.

  • Default avatar
    Gaylord Zach

    Gaylord has worked in interactive TV for over 10 years as well as 5 years in mobile application development. He launched one of the first social TV startups in the US and developped audio matching technology which was sold to a leading competitor

  • Default avatar
    Christian Heins
    Head of Sales and Operations

    Christian has worked in interactive TV and advertising sales for over 15 years. He Introduced performance based television advertising in Germany for ProSiebenSat1 Group, RTL and Discovery Networks in 2001 and
    established iTV as first performance media agency in Germany in 2004. In 2002 he was part of the founding management team of German call TV pioneer 9live.