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The Real Tooth Fairies

The Real Tooth Fairies is defining the whole tooth fairy experience for millions of families around the world.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Wilmington, NC, USA
  • Currency USD
  • Website

Company Summary

The Real Tooth Fairies is a transmedia brand where girls 5-10 meet their tooth fairy & play in her world. We focus on positive messages that build confidence and character and the site inspires girls to spread kindness. With more than 1 million unique visitors/month, we have a proven concept that girls and parents love. We plan to license the brand for media, toys, oral care, party & greeting cards, & more.


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    Marilyn Bollinger
    Founder and CEO

    With a background as a Licensed Clinical Social Worker and early childhood curriculum specialist, Marilyn has authored over 30 Disney books, acted as a content consultant to Fisher-Price, LeapFrog, Playskool & more, and done strategic consumer research for Grey Global and Young-Rubicam. Before founding The Real Tooth Fairies, she sold a product line to Wal-Mart and was the subject of a Harvard Business School case study.

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    Howard Bollinger

    Howard was the Senior VP of Kenner and Hasbro Toys for 30 years where he ran a 60 person product group. As the developer of Littlest Pet Shop and countless other toy lines, Howard oversaw the creation of many successful mass market children's brands.

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    Rachel Frankel
    Vice President

    With a background in business and English (advanced degrees from Columbia and Penn), Rachel is the author of the award-winning Real Tooth Fairies book series and the head of creative web development.