The Real Tooth Fairies

The Real Tooth Fairies is defining the whole tooth fairy experience for millions of families around the world.

Wilmington, NC, USA
Consumer Products

Company Overview

The Real Tooth Fairies is a transmedia brand where girls 5-10 meet their tooth fairy & play in her world. We focus on positive messages that build confidence and character and the site inspires girls to spread kindness. With more than 1 million unique visitors/month, we have a proven concept that girls and parents love. We plan to license the brand for media, toys, oral care, party & greeting cards, & more.

Management Team

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    Marilyn Bollinger

    Founder and CEO
    With a background as a Licensed Clinical Social Worker and early childhood curriculum specialist, Marilyn has authored over 30 Disney books, acted as a content consultant to Fisher-Price, LeapFrog, Playskool & more, and done strategic consumer research for Grey Global and Young-Rubicam. Before founding The Real Tooth Fairies, she sold a product line to Wal-Mart and was the subject of a Harvard Business School case study.
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    Howard Bollinger

    Howard was the Senior VP of Kenner and Hasbro Toys for 30 years where he ran a 60 person product group. As the developer of Littlest Pet Shop and countless other toy lines, Howard oversaw the creation of many successful mass market children's brands.
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    Rachel Frankel

    Vice President
    With a background in business and English (advanced degrees from Columbia and Penn), Rachel is the author of the award-winning Real Tooth Fairies book series and the head of creative web development.

Company Info

Full Product Ready