The Grumpy Princess
Start-up/growth capital for growing natural tween skin care niche.
The Grumpy Princess, LLC is a natural tween girls skin care line aimed at girls 6-12 years old. We catering to the ingredient conscience tween and strive for multi-tiered distribution, with a goal for mass. The Grumpy Princess positioning provides natural ingredients at a demographic appropriate price, is visually appealing, and will be a catalyst for empowering tween self esteem through a "do it yourself" campaign.