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Symbols of Style Co., Ltd.

An online shop-able magazine highlighting global trends and products in Thailand.

  • Stage Concept Only
  • Industry Internet / Web Services
  • Location Bangkok Thailand
  • Currency USD
  • Founded February 2012
  • Website

Company Summary

Background - SOS is an online magazine first, but a magazine that allows readers to purchase items that they are interested in from the story • Target Market - People who want to become trendsetters • Bangkokians aspire to international trends • Upcountry segments aspire towards Bangkok trends • Foreigner who love Thai brand.


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    Sanya Souvanna Phouma
    Style Sniper

    Sanya is a contemporary culture junkie with an intuitive eye on the internet, fashion, style-related media and the street to spot and identify trends in male fashion and other lifestyle subjects. He is the founder and creative director of Bed Supperclub and its seminal bi-monthly magazine Bed Sheets.

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    Oliver Irvine

    Oliver is passionate about elegant and engaging editorial content, and joins SOS to produce features on the three subjects closest to him: style, culture and design. He has previously worked as associate editor for leading monthly style publication 2magazine, and as a writer/subeditor at Bangkok Post’s themagazine

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    Paradai Theerathada
    Executive Director

    Duke has nearly 15 years of experience developing branding, communications and customer experience strategies for local and multinational corporations such as Burson-Marsteller, Orange, TRUE, General Electric and TMB Bank. He joins SOS to help drive the strategic direction and marketing efforts.

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    Natcharee Srirojchanapong
    Managing Director

    Nongnoo has led the marketing efforts of eBusinesses that generate over 500 million baht in revenue per year. She now serves as an eMarketing advisor for several leading Thai companies, and has worked on the advisory team for the Tourism Authority of Thailand. She is one of the founders of


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